Troika Photos was founded in July 2000 by Picture Editor Bridget Coaker and Photographer Michael Walter. Combining experience in Editorial and Fine Art, this small ambitious agency publishes worldwide. We work on large scale projects, for example the new international terminal at St Pancras; as well as intimate ones such as a wall hanging series for a Pupil Referral Unit in Aylesbury.
We aim to bring together our experiences in editing, curating and shooting to make pictures that work for their very particular end point; whether that is in a newspaper; a magazine; the web or on the wall. To do so involves really understanding the story or project, so for our client work we find it useful to offer both idea development and the execution. Our network of photographers, with their diverse skills, gives us a great range of possibilities for making the best picture.
Our understanding of the press enables us to offer visual public relations advice on the story and the pictures required and how to sell them in. We did this with great success for a series of Royal Mail stamp launches, resulting in considerable coverage across print, TV and radio of a stamp showing an archive picture of three young WWII evacuees. (The eldest, Barbara, still lives in south London, near her brother and sister and was thrilled to meet the Queen as a consequence of appearing on the stamp.)
Recently we have extended this visual PR work to the successful promotion of a photographers’ book and the Format International Photography Festival. We are always happy to discuss ideas so please do get in touch.
Bridget Coaker is also a picture editor on a national newspaper. On top of that she is a regular portfolio reviewer at Arles, Houston and Stockholm photography festivals; wore a judge’s hat for the Photographers’ Gallery Fresh Faced and Wide Eyed in 2013 and curated Residual Traces: a photographic response to the 2012 Olympics at Photofusion in Brixton.
Previously she was Head of Picture Syndication at the Press Association and the London Bureau Chief of Australian Consolidated Press.
Bridget has recently written articles for 1000 words and Photoworks.
Photographer Michael Walter has worked extensively in Former Yugoslavia during and after the civil war as well as in Sudan, Zambia, Libya, Chad and Iran and on commission for the Guardian in Iraq in 2003. He studied Fine Art print-making and photography at Bristol Polytechnic and the Slade School of Art.
Commissioned work has always been an important part of Troika’s work. In particular the refurbishment of St Pancras gave Michael an opportunity to pursue an interest in bigger set piece pictures, some of which became double page advertisements for Eurostar. Alongside this he works on his own projects, which can be seen on his website.